Close the gap from spec to scale — and teach your team to win in the field
I'm Carolina Baffigo. Mechanical engineer turned top commercial rep turned VP. I've stood at every link in the chain — designer, certifier, trainer, rep, executive — and I build the systems that connect them.
from $166K
from negative
from $1.2M
from 10
Good products don't fail because they're bad. They fail in the handoff
Project Fluent™
For the rep starting out, the rep starting over, and the high performer who knows they could close bigger deals with the right framework.
Profit Arc™
Innovation without discipline is just expensive chaos. This is the structure that turned a stagnant unit into a high-margin engine.
Build Perspectives
Most of what I know beyond my own narrow lane came from these conversations — and from the guests who taught us the rest of the industry.
The arc that built the system
Mechanical engineer
Georgia Tech B.S. and M.S. Process engineering at Motorola: facility moves, line reconfigurations, accessible systems, structured problem solving.
Into the field
Rebuilt installer training from two days into six scalable hours. Grew a technical team into a field support and design-assist structure.
Top commercial rep
New city, new product line, no network. $211K a month and a $6.4M pipeline in under 18 months — and a system that kept producing after I left.
VP, turnaround
A struggling rainscreen unit at a global manufacturer, rebuilt with a profit-first lens: $166K → $3.4M, negative margin → 78%, 300+ SKUs → under 90.
I can map the whole chain because I've stood at every link in it
I started as a mechanical engineer designing physical products and systems. Then I moved into the field — testing and certifying products, training installers, learning what happens between the spec sheet and the job site.
From there I went into sales, became the top commercial rep at a national manufacturer, then took over a struggling business unit as VP. Twenty-eight years building things, eighteen of them in building products.
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If you've watched a good product struggle for reasons that had nothing to do with its performance — fifteen minutes is usually enough to find the leak.