Sales execution and product-led growth for building products companies.
I've spent 28 years building things.
18 of them in building products.
I started as a mechanical engineer designing physical products and systems. Then I moved into the field, testing and certifying products, training installers, and learning what happens between the spec sheet and the job site.
From there I went into sales, became the top commercial rep at a national manufacturer, and built a $6.4M pipeline in 18 months. Then I took over a struggling business unit as VP. I can map it because I have stood at every link in the chain.
Most building products don't fail because they're bad. They fail in the handoff between the architect and the GC, the GC and the installer, the installer and the inspector. That gap is where I work.
Profit Arc™
Take the right products to market, kill the wrong ones, engineer margin into every line. For leaders tired of innovation theatre.
Explore Profit Arc →Project Fluent™
A simple, disciplined, teachable field-first sales system. Built on the job site, not in a classroom.
Explore the system →Build Perspectives
Seven years of unfiltered field notes with Tim Seims — and the guests who taught us the rest of the industry.
Listen to the podcast →Recent Articles
View all →Let's have a real conversation.
If you've watched a good product struggle in the market for reasons that had nothing to do with its performance — sometimes a conversation is all it takes to start building what's next.